Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds
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British automaker McLaren, creator of some of the world’s best-performing sports cars, has an interesting history behind its current, seemingly innocuous logo. The red, curved ray–commonly referred to as the “swoosh”–is all over the company’s handiwork. But what does it represent? Some purport that the red curve was derived from the original crest used by McLaren that […]
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Kiwi Bird Badge
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The history of our evolving logo
From Kiwis to Speedmarks: The Story of McLaren's Iconic Logo in Formula One
Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds, & Cigarettes - The News Wheel
The meanings behind car makers' emblems
The meanings behind car makers' emblems
Lando Norris Fans⁴ on X: McLaren rebranding to the original Kiwi this weekend is so iconic🙌 they need to make this more prominent all year🧡 / X
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