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Why Epic Games is encouraging brands ranging from 7-Eleven to Coachella to activate inside Fortnite Creative - Digiday

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As brands shift their focus toward “Fortnite Creative,” it’s clear that Epic Games is encouraging the move in a bid to catch up with the robust brand-and-creator economy present inside Roblox, Fortnite’s largest competitor in the metaverse platform arena.
Why Epic Games is encouraging brands ranging from 7-Eleven to Coachella to activate inside Fortnite Creative - Digiday
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